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		<title>Hubspot Feature: Can Companies Engage Independent Bloggers?</title>
		<link>http://www.sarahpinnix.net/2009/11/hubspot-feature-can-companies-engage-independent-bloggers/</link>
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		<pubDate>Sun, 08 Nov 2009 01:44:52 +0000</pubDate>
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		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://www.sarahpinnix.net/?p=47</guid>
		<description><![CDATA[In September of 2009, I created this video for the Hubspot Inbound Marketing Blog, some basic ways a company can work with independent bloggers.
If you&#8217;re launching a new product &#8212; or even just putting new energy into an old product &#8212; the holy grail of marketing is a hearty endorsement from a popular independent blogger.
But [...]]]></description>
			<content:encoded><![CDATA[<p>In September of 2009, I created this video for the <a href="http://blog.hubspot.com/">Hubspot Inbound Marketing Blog</a>, some basic ways a company can work with independent bloggers.</p>
<blockquote><p>If you&#8217;re launching a new product &#8212; or even just putting new energy into an old product &#8212; the holy grail of marketing is a hearty endorsement from a popular independent blogger.</p>
<p>But how do you do that? What can you as a marketer do to get bloggers talking about your product?</p>
<p>In the video below, Sarah Pinnix (@<a href="http://twitter.com/reallifesarah">RealLifeSarah</a> on Twitter), a popular and prolific independent blogger based in Boone, NC, explains.</p>
<p><a href="http://blog.hubspot.com/blog/tabid/6307/bid/5115/Can-Companies-Engage-Independent-Bloggers-Ask-RealLifeSarah.aspx">Read the rest of the post here.</a></p></blockquote>
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