At the Disney Social Media Moms, we were excited to hear from Matt Jacobson, director of Market Development at Facebook. Yes, as in Facebook, the company. He was the 8th employee of Facebook in the early days. He gave us some tips and “Best Practices” for getting the most out of Facebook.

Current Facebook Trends

Trends we are seeing today, as far as Facebook, Moms, and Brands:

Globally, borders are being replaced with connections

Brands are building connections through moms

92% of moms use FB to check what family and friends are doing
50% of moms on FB find out about brands and companies through their friends on FB

How can Bloggers Use Facebook?

Advice from Matt Jacobson for best use of FB for bloggers. Here are some steps to build your brand on FB:

Create a page and import your blog feed.
Use social plugins: Like Button, Like Box, etc. There’s a Like Box over there? See? Go ahead and Click “Like!” —————————————>>
Advertise to target new moms and build your business
Use insight tools

Managing your personal and professional identities on Facebook

Make a plan to manage your personal and professional identities as a blogger on Facebook :

Create a page and a profile for different audiences or friend groups. If you direct blog followers to your professional page, it removes the awkwardness of having to reject friend requests. Just say, “Connect with me here.”

Control Privacy settings with friend groups. You can set the levels for each group of friends, so you don’t have to get too personal with everyone.