In September of 2009, I created this video for the Hubspot Inbound Marketing Blog, some basic ways a company can work with independent bloggers.
If you’re launching a new product — or even just putting new energy into an old product — the holy grail of marketing is a hearty endorsement from a popular independent blogger.
But how do you do that? What can you as a marketer do to get bloggers talking about your product?
In the video below, Sarah Pinnix (@RealLifeSarah on Twitter), a popular and prolific independent blogger based in Boone, NC, explains.