Sarah Pinnix is a blogger, interactive media marketing strategist, and mom of three. She plots her world domination schemes from a small town in the NC Mountains. Sarah began blogging in 2007 with Family Life & Faith blog Real Life with Sarah. She founded High Country Mom Squad, an online magazine for Northwest NC Moms (now under new management). After being stopped in various public places for impromptu social media brainstorming, Sarah created a local Social Marketing Workshop teaching business people how to change their marketing paradigm using social media tools. She is now full-time Social Media Marketing Specialist for a large international NGO.